Get a journalist's perspective on how to successfully pitch and promote your brand

Want to discover how to maximise positive coverage, boost your profile or nail a media interview?

As an active freelance journalist with over a decade's experience in writing, pitching and commissioning national news and features stories, I can share insider secrets about what makes journalists tick, how to make your pitches or quotes stand out - and what editors are looking for right now. ​

Get That Yes: How to cold pitch news stories & press releases

Sick of radio silence? Want to discover the secrets to successfully cold pitching news stories and press releases to journalists?

In this ‘Lunch and Learn’ session, award-winning freelance journalist Rosie Taylor reveals what makes a pitch stand out, how to grab attention with an email and why targeting and timing are so important.

Every day, Rosie receives multiple story pitches and press releases from PRs, individuals and organisations - and successfully pitches the best of these to editors at the UK’s leading publications. In this engaging and informal session, she explains how to approach pitching “cold” (when you don’t have an existing relationship with the journalist), what makes a pitch catch her eye – and shares her advice on how to get a “yes” from editors.

I offer a range of media consultancy services for organisations of all sizes, including:

Media advisory services

I am an experienced media advisory board member and I’m skilled in providing honest and constructive feedback on media strategy.

Get Featured newsletter

My weekly Get Featured newsletter is your friendly and informative insider’s guide to pitching to the UK national media.

Media training sessions

I offer a range of media training packages to suit organisations of all sizes. Whether you’re looking for one-to-one spokesperson training, an introduction to working with the media or a refresh-and-update session for an experienced comms team, I can create a package that’s right for you - delivered in person or via webinar.

What they said

  • "Great combination of really useful, helpful advice with practical examples and humour, thank you!"

    HONCHO PR

  • “Fantastic session, really helpful in understanding the current landscape. I feel much more confident pitching now. Thank you so much!”

    LLOYDS BANKING GROUP

  • "Really well presented, clear and insightful. Good amount of interactive activities vs presentation."

    PROPELLERNET

  • "GREAT! Thank you Rosie. The pitching tips and advice on how to present case studies were particularly helpful."

    PEGASUS

  • "Really enjoyed the session and will be pitching with renewed enthusiasm."

    PEGASUS

  • “Tips about when to target publications and press release pitfalls were really helpful. The pitching workshop was fantastic.”

    LLOYDS BANKING GROUP

Clients include

Masterclasses with Rosie Taylor

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My hour-long lunchtime masterclasses cover different aspects of dealing with the press, from pitching and making contacts, to understanding which stories get covered - and making sure yours do.

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Your friendly and informative guide to successfully pitching to national media.

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